Tracking Setup

Offline Conversion Tracking Explained in Simple Words (With Free Video Guide)

Free Video Guide

Work without CRM

Free 1.1 Support available

Who am i?

I’m Abdul, a tracking specialist. I’ve implemented offline conversion tracking for 50+ businesses
— CRM and non-CRM systems.

I recorded a complete video for you and added all the necessary code so you can set up
offline conversion tracking by yourself, completely free.

If you still have any questions after following this guide, I also offer a 1:1 free consultation to help you.

What is Offline Conversion Tracking (OCT)?

Offline Conversion Tracking helps advertisers track conversions that happen
after the customer leaves the website.

This includes phone sales, in-store purchases, CRM deals, demo meetings, and high-ticket sales.

Offline conversions are actions that start online but finish offline. Examples:

A lead submits a form → sales team closes the deal
A customer clicks an ad → buys in a physical store
A user books a call → purchases during the meeting
A customer buys through WhatsApp, phone, or invoice

Offline conversion tracking sends this information back to Google Ads,
GA4, and Meta so that the platforms can optimize campaigns based on real sales.

In this article, you’ll learn:

What offline conversion tracking is
How it works
Why it is important
How Stape helps improve your tracking accuracy
How advertisers can use it with Google Ads, GA4, and Meta Ads

How Offline Conversion Tracking Works:

1. User clicks your ad

System collects click info (GCLID, FBCLID, WBRAID, etc.)
Customer converts offline
CRM sends that data to your tracking system
The event is sent to Google/Meta
The platform matches the conversion with the original click

This allows the platform to understand which ads are producing paying customers.

Best Use Cases

B2B websites
Real estate
Clinics
Education institutes
Car dealers
Furniture stores
Offline sellers
High-ticket service providers

Any business where the final sale happens offline should use OCT.

Conclusion

Offline conversion tracking is essential for advertisers who want accurate data and better
campaign performance.

With tools like Stape and server-side tracking, sending offline conversions to Google Ads,
GA4, and Meta Ads is now simple and reliable.

Who am i?

I’m Abdul, a tracking specialist. I’ve implemented offline conversion tracking for 50+ businesses

— CRM and non-CRM systems.

I recorded a complete video for you and added all the necessary code so you can set up offline conversion tracking by yourself, completely free.

A lead submits a form → sales team closes the deal
A customer clicks an ad → buys in a physical store
A user books a call → purchases during the meeting
A customer buys through WhatsApp, phone, or invoice

Offline conversion tracking sends this information back to Google Ads,
GA4, and Meta so that the platforms can optimize campaigns based on real sales.

In this article, you’ll learn:

What offline conversion tracking is
How it works
Why it is important
How Stape helps improve your tracking accuracy
How advertisers can use it with Google Ads, GA4, and Meta Ads

How Offline Conversion Tracking Works:

1. User clicks your ad

System collects click info (GCLID, FBCLID, WBRAID, etc.)
Customer converts offline
CRM sends that data to your tracking system
The event is sent to Google/Meta
The platform matches the conversion with the original click

This allows the platform to understand which ads are producing paying customers.

Best Use Cases

B2B websites
Real estate
Clinics
Education institutes
Car dealers
Furniture stores
Offline sellers
High-ticket service providers

Any business where the final sale happens offline should use OCT.

Conclusion

Offline conversion tracking is essential for advertisers who want accurate data and better campaign performance.

With tools like Stape and server-side tracking, sending offline conversions to Google Ads,GA4, and Meta Ads is now simple and reliable.

Who am i?

I’m Abdul, a tracking specialist. I’ve implemented offline conversion tracking for 50+ businesses
— CRM and non-CRM systems.

I recorded a complete video for you and added all the necessary code so you can set up
offline conversion tracking by yourself, completely free.

A lead submits a form → sales team closes the deal
A customer clicks an ad → buys in a physical store
A user books a call → purchases during the meeting
A customer buys through WhatsApp, phone, or invoice

Offline conversion tracking sends this information back to Google Ads,
GA4, and Meta so that the platforms can optimize campaigns based on real sales.

In this article, you’ll learn:

What offline conversion tracking is
How it works
Why it is important
How Stape helps improve your tracking accuracy
How advertisers can use it with Google Ads, GA4, and Meta Ads

How Offline Conversion Tracking Works:

1. User clicks your ad

System collects click info (GCLID, FBCLID, WBRAID, etc.)
Customer converts offline
CRM sends that data to your tracking system
The event is sent to Google/Meta
The platform matches the conversion with the original click

This allows the platform to understand which ads are producing paying customers.

Best Use Cases

B2B websites
Real estate
Clinics
Education institutes
Car dealers
Furniture stores
Offline sellers
High-ticket service providers

Any business where the final sale happens offline should use OCT.

Conclusion

Offline Conversion Tracking Explained in Simple Words (With Free Video Guide)

Here all the code you need, as shown in this video ⤵️

Time Formet:

YYYY-MM-DD HH:mm:ss

Custom Time Collect by CJS Variable ⤵️

function() {
  function formatDate(date) {
    var year = date.getFullYear();
    var month = (date.getMonth() + 1).toString().padStart(2, '0');
    var day = date.getDate().toString().padStart(2, '0');
    var hours = date.getHours().toString().padStart(2, '0');
    var minutes = date.getMinutes().toString().padStart(2, '0');
    var seconds = date.getSeconds().toString().padStart(2, '0');
    
    return year + '-' + month + '-' + day + ' ' + hours + ':' + minutes + ':' + seconds;
  }

  return formatDate(new Date());
}

Custom gclid collect and sent to server ⤵️

STEP 1️⃣ - Add cHTML Tag All Page Trigger

<script>
(function() {
    // --- Helper: Get URL parameter ---
    function getParam(p) {
        var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search);
        return match && decodeURIComponent(match[1].replace(/\+/g, ' '));
    }

    // --- Helper: Store in localStorage with expiry ---
    function setLocalStorage(key, value, days) {
        var expiry = new Date().getTime() + (days || 90) * 24 * 60 * 60 * 1000; // default 90 days
        localStorage.setItem(key, JSON.stringify({ value: value, expiry: expiry }));
    }

    // --- Helper: Read from localStorage ---
    function getLocalStorage(key) {
        var data = localStorage.getItem(key);
        if (!data) return null;
        try {
            var obj = JSON.parse(data);
            if (obj.expiry && obj.expiry < new Date().getTime()) {
                localStorage.removeItem(key);
                return null;
            }
            return obj.value;
        } catch(e) {
            return null;
        }
    }

    // --- Capture GCLID from URL ---
    var gclidParam = getParam('gclid');
    var gclsrcParam = getParam('gclsrc');
    var isGclsrcValid = !gclsrcParam || gclsrcParam.indexOf('aw') !== -1;

    // Store only if not already stored
    if (gclidParam && isGclsrcValid && !getLocalStorage('gclid')) {
        setLocalStorage('gclid', gclidParam, 90);
    }

    // --- Read Google Ads _gcl_aw cookie if exists ---
    function getCookie(name) {
        var match = document.cookie.match(new RegExp("(^| )" + name + "=([^;]+)"));
        return match ? match[2] : null;
    }

    var gclAwCookie = getCookie('_gcl_aw');
    if (gclAwCookie) {
        var parts = gclAwCookie.split('.');
        if (parts.length > 2 && !getLocalStorage('gclid')) {
            setLocalStorage('gclid', parts[2], 90); // only store if not already present
        }
    }

})();
</script>

STEP 2️⃣ - Create CJS Variable to collect gclid and sent

function() {
    var data = localStorage.getItem('gclid');
    if (!data) return undefined;
    try {
        var obj = JSON.parse(data);
        if (obj.expiry && obj.expiry < new Date().getTime()) {
            localStorage.removeItem('gclid');
            return undefined;
        }
        return obj.value;
    } catch(e) {
        return undefined;
    }
}

Free CRM Management system ⤵️

Google Ads OCT – Complete Spreadsheet Collection

Sheet 1 👉 Google Ads OCT - CRM

Sheet 2 👉 Google Ads OCT | Enquiry

Enquiry Sheet Dynamic Formula 🔻

=IMPORTRANGE("PASTE_YOUR_CRM_SHEET_URL_HERE", "CRM!D2:J")

Sheet 3 👉 Google Ads OCT | Closed Lead

Enquiry Sheet Dynamic Formula 🔻

=ARRAYFORMULA(
  FILTER(
    SUBSTITUTE(
      IMPORTRANGE("PASTE_YOUR_CRM_SHEET_URL_HERE", "CRM!D2:J"),
      "Lead form submitted (imported)", "Imported > Closed Lead"
    ),
    INDEX(
      IMPORTRANGE("PASTE_YOUR_CRM_SHEET_URL_HERE", "CRM!A2:A"),
      0
    ) = "Closed Deal"
  )
)

Google Ads OCT Timezones – Click to View

Here all the code you need, as shown in this video ⤵️

Time Formet:

YYYY-MM-DD HH:mm:ss

Custom Time Collect by CJS Variable ⤵️

function() {
  function formatDate(date) {
    var year = date.getFullYear();
    var month = (date.getMonth() + 1).toString().padStart(2, '0');
    var day = date.getDate().toString().padStart(2, '0');
    var hours = date.getHours().toString().padStart(2, '0');
    var minutes = date.getMinutes().toString().padStart(2, '0');
    var seconds = date.getSeconds().toString().padStart(2, '0');
    
    return year + '-' + month + '-' + day + ' ' + hours + ':' + minutes + ':' + seconds;
  }

  return formatDate(new Date());
}

Custom gclid collect and sent to server ⤵️

STEP 1️⃣ - Add cHTML Tag All Page Trigger

<script>
(function() {
    // --- Helper: Get URL parameter ---
    function getParam(p) {
        var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search);
        return match && decodeURIComponent(match[1].replace(/\+/g, ' '));
    }

    // --- Helper: Store in localStorage with expiry ---
    function setLocalStorage(key, value, days) {
        var expiry = new Date().getTime() + (days || 90) * 24 * 60 * 60 * 1000; // default 90 days
        localStorage.setItem(key, JSON.stringify({ value: value, expiry: expiry }));
    }

    // --- Helper: Read from localStorage ---
    function getLocalStorage(key) {
        var data = localStorage.getItem(key);
        if (!data) return null;
        try {
            var obj = JSON.parse(data);
            if (obj.expiry && obj.expiry < new Date().getTime()) {
                localStorage.removeItem(key);
                return null;
            }
            return obj.value;
        } catch(e) {
            return null;
        }
    }

    // --- Capture GCLID from URL ---
    var gclidParam = getParam('gclid');
    var gclsrcParam = getParam('gclsrc');
    var isGclsrcValid = !gclsrcParam || gclsrcParam.indexOf('aw') !== -1;

    // Store only if not already stored
    if (gclidParam && isGclsrcValid && !getLocalStorage('gclid')) {
        setLocalStorage('gclid', gclidParam, 90);
    }

    // --- Read Google Ads _gcl_aw cookie if exists ---
    function getCookie(name) {
        var match = document.cookie.match(new RegExp("(^| )" + name + "=([^;]+)"));
        return match ? match[2] : null;
    }

    var gclAwCookie = getCookie('_gcl_aw');
    if (gclAwCookie) {
        var parts = gclAwCookie.split('.');
        if (parts.length > 2 && !getLocalStorage('gclid')) {
            setLocalStorage('gclid', parts[2], 90); // only store if not already present
        }
    }

})();
</script>

STEP 2️⃣ - Create CJS Variable to collect gclid and sent

function() {
    var data = localStorage.getItem('gclid');
    if (!data) return undefined;
    try {
        var obj = JSON.parse(data);
        if (obj.expiry && obj.expiry < new Date().getTime()) {
            localStorage.removeItem('gclid');
            return undefined;
        }
        return obj.value;
    } catch(e) {
        return undefined;
    }
}

function() {
    var data = localStorage.getItem('gclid');
    if (!data) return undefined;
    try {
        var obj = JSON.parse(data);
        if (obj.expiry && obj.expiry < new Date().getTime()) {
            localStorage.removeItem('gclid');
            return undefined;
        }
        return obj.value;
    } catch(e) {
        return undefined;
    }
}

Free CRM Management system ⤵️

Google Ads OCT – Complete Spreadsheet Collection

Sheet 1 👉 Google Ads OCT - CRM

Sheet 2 👉 Google Ads OCT | Enquiry

Enquiry Sheet Dynamic Formula 🔻

=IMPORTRANGE("PASTE_YOUR_CRM_SHEET_URL_HERE", "CRM!D2:J")

=IMPORTRANGE("PASTE_YOUR_CRM_SHEET_URL_HERE", "CRM!D2:J")

Sheet 3 👉 Google Ads OCT | Closed Lead

Enquiry Sheet Dynamic Formula 🔻

=ARRAYFORMULA(
  FILTER(
    SUBSTITUTE(
      IMPORTRANGE("PASTE_YOUR_CRM_SHEET_URL_HERE", "CRM!D2:J"),
      "Lead form submitted (imported)", "Imported > Closed Lead"
    ),
    INDEX(
      IMPORTRANGE("PASTE_YOUR_CRM_SHEET_URL_HERE", "CRM!A2:A"),
      0
    ) = "Closed Deal"
  )
)

=ARRAYFORMULA(
  FILTER(
    SUBSTITUTE(
      IMPORTRANGE("PASTE_YOUR_CRM_SHEET_URL_HERE", "CRM!D2:J"),
      "Lead form submitted (imported)", "Imported > Closed Lead"
    ),
    INDEX(
      IMPORTRANGE("PASTE_YOUR_CRM_SHEET_URL_HERE", "CRM!A2:A"),
      0
    ) = "Closed Deal"
  )
)

Google Ads OCT Timezones – Click to View

Need 1.1 Support with OCT?
Book a call using the bellow calendly.

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Adélaïde De Vos

3,922 followers

I had the pleasure to work with Abdul and I can say that he exceeded my expectations. He was professional, patient, and clear in his explanations and committed to client satisfaction. If you're looking for someone who is not only highly skilled but also reliable and committed to client satisfaction, I highly recommend Kayium!

Adélaïde De Vos

3,922 followers

Adélaïde De Vos

3,922 followers

Trusted by 500+ clients

500+ Tracking

Dean Watson

1,030 followers

Kayium setup our tracking for Google Ads and Meta Ads, which helped us get 20%+ more conversions on the same ad spend. He didn’t just handle the technical setup,he also took the time to explain why it works and how it improves results. If you’re looking for someone skilled, reliable, and committed to delivering real results, I highly recommend him!

Dean Watson

1,030 followers

Dean Watson

1,030 followers

David Friend

CEO: Profitable Sites

Kayium set up accurate tracking that helped us scale ads fast and boost conversions by over 25%. He gave us clear insight into which ads drive revenue.

David Friend

CEO: Profitable Sites

Kayium set up accurate tracking that helped us scale ads fast and boost conversions by over 25%. He gave us clear insight into which ads drive revenue.

David Friend

CEO: Profitable Sites

Kayium set up accurate tracking that helped us scale ads fast and boost conversions by over 25%. He gave us clear insight into which ads drive revenue.

Lalita Sundari

7,924 followers

I've worked with Kayium; his strategic mindset and expertise in GTM, GA4, Pixel & Server Side Tracking, are invaluable! I highly recommend Kayium!

Lalita Sundari

7,924 followers

I've worked with Kayium; his strategic mindset and expertise in GTM, GA4, Pixel & Server Side Tracking, are invaluable! I highly recommend Kayium!

Lalita Sundari

7,924 followers

I've worked with Kayium; his strategic mindset and expertise in GTM, GA4, Pixel & Server Side Tracking, are invaluable! I highly recommend Kayium!

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Offline Conversion Tracking Explained in Simple Words (With Free Video Guide)

Offline Conversion Tracking Explained in Simple Words (With Free Video Guide)

Offline Conversion Tracking Explained in Simple Words (With Free Video Guide)

Here all the code you need, as shown in this video ⤵️

Time Formet:

Custom Time Collect by CJS Variable ⤵️

Custom gclid collect and sent to server ⤵️STEP 1️⃣ - Add cHTML Tag All Page Trigger

STEP 2️⃣ - Create CJS Variable to collect gclid and sent

Free CRM Management system ⤵️Google Ads OCT – Complete Spreadsheet CollectionSheet 1 👉 Google Ads OCT - CRMSheet 2 👉 Google Ads OCT | EnquiryEnquiry Sheet Dynamic Formula 🔻

Sheet 3 👉 Google Ads OCT | Closed LeadEnquiry Sheet Dynamic Formula 🔻

Google Ads OCT Timezones – Click to View

Here all the code you need, as shown in this video ⤵️

Time Formet:

Custom Time Collect by CJS Variable ⤵️

Custom gclid collect and sent to server ⤵️STEP 1️⃣ - Add cHTML Tag All Page Trigger

STEP 2️⃣ - Create CJS Variable to collect gclid and sent

Free CRM Management system ⤵️Google Ads OCT – Complete Spreadsheet CollectionSheet 1 👉 Google Ads OCT - CRMSheet 2 👉 Google Ads OCT | EnquiryEnquiry Sheet Dynamic Formula 🔻

Sheet 3 👉 Google Ads OCT | Closed LeadEnquiry Sheet Dynamic Formula 🔻

Google Ads OCT Timezones – Click to View

Need 1.1 Support with OCT?Book a call using the bellow calendly.

Need 1.1 Support with OCT?Book a call using the bellow calendly.

Trusted by 500+ satisfied clients

Trusted by 500+ clients

Custom gclid collect and sent to server ⤵️

STEP 1️⃣ - Add cHTML Tag All Page Trigger

Free CRM Management system ⤵️

Google Ads OCT – Complete Spreadsheet Collection

Sheet 1 👉 Google Ads OCT - CRM

Sheet 2 👉 Google Ads OCT | Enquiry

Enquiry Sheet Dynamic Formula 🔻

Sheet 3 👉 Google Ads OCT | Closed Lead

Enquiry Sheet Dynamic Formula 🔻

Custom gclid collect and sent to server ⤵️

STEP 1️⃣ - Add cHTML Tag All Page Trigger

Free CRM Management system ⤵️

Google Ads OCT – Complete Spreadsheet Collection

Sheet 1 👉 Google Ads OCT - CRM

Sheet 2 👉 Google Ads OCT | Enquiry

Enquiry Sheet Dynamic Formula 🔻

Sheet 3 👉 Google Ads OCT | Closed Lead

Enquiry Sheet Dynamic Formula 🔻

Need 1.1 Support with OCT?
Book a call using the bellow calendly.

Need 1.1 Support with OCT?
Book a call using the bellow calendly.