250+ Happy clients
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Tracking guides and fixes
Practical answers for broken tracking, missing conversions, and numbers that never quite add up.
Google Analytics
Engagement Rate in GA4 and What Happened to Bounce Rate
GA4 replaced bounce rate with engagement rate and changed the definition. Here is what the number actually measures.
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Google Analytics
Diagnosing Funnel Drop-Off in GA4
Building a funnel exploration is easy. Working out whether a drop-off is real or a tracking artefact is the useful part.
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Google Analytics
Blending GA4 and Google Ads Data in Looker Studio Without Breaking It
Data blending produces wrong numbers easily. Here is how to join GA4 and Google Ads data so the totals hold up.
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Server Side Tracking
Validating Server-Side Events Actually Reached GA4
A server event can succeed technically and still be useless. Here is how to confirm it arrived and is attributed correctly.
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Ecommerce Tracking
GA4 Revenue Does Not Match Shopify: Finding the Gap
A gap between GA4 revenue and your Shopify reports is normal. A large or changing gap is not. Here is how to explain yours.
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Cookie Consent
Consent Mode Behavioural Modelling: What It Does and When You Get It
Google can model the conversions you lose to consent refusals, but only under specific conditions. Here they are.
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"From Whop to Cluely and other high-growth brands, Abdul was our go
-to tracking specialist"
Waqas Khokhar
Ex-Google - CEO @ScalixAl
Trusted partners and tools
Trusted by 500+ satisfied clients
Discover how we’ve driven growth and innovation.
500+ Tracking
Adélaïde De Vos
3,922 followers
I had the pleasure to work with Abdul and I can say that he exceeded my expectations. He was professional, patient, and clear in his explanations and committed to client satisfaction. If you're looking for someone who is not only highly skilled but also reliable and committed to client satisfaction, I highly recommend Kayium!
Dean Watson
1,030 followers
Kayium setup our tracking for Google Ads and Meta Ads, which helped us get 20%+ more conversions on the same ad spend. He didn’t just handle the technical setup,he also took the time to explain why it works and how it improves results. If you’re looking for someone skilled, reliable, and committed to delivering real results, I highly recommend him!
David Friend
CEO: Profitable Sites
Kayium set up accurate tracking that helped us scale ads fast and boost conversions by over 25%. He gave us clear insight into which ads drive revenue.
Lalita Sundari
7,924 followers
I've worked with Kayium; his strategic mindset and expertise in GTM, GA4, Pixel & Server Side Tracking, are invaluable! I highly recommend Kayium!
Process
Tracking Made Easy
The Simplest Process You’ll Ever Experience
Audit Website & Funnel
We review your current setup to identify gaps, errors, and opportunites to improve tracking accuracy.
Server Side Track
GTM, GA4, CAPI
Facebook Pixel
Remarketing
Status:
Tracking Activeted:
Tracking Setup
We implement a reliable tracking system using GTM. GA4, Google Ads, Meta Pixel, and server-side tracking where needed.
class Sampling(layers.Layer):
"""Uses (mean, log_var) to sample z, the vector encoding a digit."""
def call(self, inputs):
mean, log_var = inputs
batch = tf.shape(mean)[0]
dim = tf.shape(mean)[1]
return mean + tf.exp(0.5 * log_var) * epsilon
Reporting & TAAS
We validate the data and provide clear reporting so you can measure performance and scale confidently.
FAQs
Questions you may Ask
Any queries you have
Why is tracking important for me?
Tell me about your service?
Tell me about your workflow?
How long does it take?
What do you need from me?
Let’s fix your website tracking issues
Book a 1:1 consultation to audit your tracking and get an action plan to increase ROAS and improve data accuracy to 100%.
Its Free
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Abdul Kayium
9,763 Followers
500+ Tracking
Building tracking systems
that marketers can trust.
About me?
My work history
ScalixAi
Tracking Specialist
2025-2026
Profitable Sites
Tracking Specialist
2024-2026
AdRock Marketing GmbH
Tracking Specialist
2024-2026
Show all
About Me
I help businesses get accurate data from their advertising.
– I specialize in conversion tracking, attribution, and analytics for ecommerce, SaaS, and B2B brands. My work sits between the ad platforms, the website, the CRM, and the customer journey, making sure the right data reaches the right place.
I care about getting the details right.
From Google Ads and Meta to GTM, GA4, server-side tracking, consent mode, and offline conversions, I build reliable tracking systems that marketers can trust.
Adélaïde De Vos
3,922 followers
I had the pleasure to work with Abdul and I can say that he exceeded my expectations. He was professional, patient, and clear in his explanations and committed to client satisfaction. If you're looking for someone who is not only highly skilled but also reliable and committed to client satisfaction, I highly recommend Kayium!
Adélaïde De Vos
3,922 followers
I had the pleasure to work with Abdul and I can say that he exceeded my expectations. He was professional, patient, and clear in his explanations and committed to client satisfaction. If you're looking for someone who is not only highly skilled but also reliable and committed to client satisfaction, I highly recommend Kayium!
Dean Watson
1,030 followers
Kayium setup our tracking for Google Ads and Meta Ads, which helped us get 20%+ more conversions on the same ad spend. He didn’t just handle the technical setup,he also took the time to explain why it works and how it improves results. If you’re looking for someone skilled, reliable, and committed to delivering real results, I highly recommend him!
Dean Watson
1,030 followers
Kayium setup our tracking for Google Ads and Meta Ads, which helped us get 20%+ more conversions on the same ad spend. He didn’t just handle the technical setup,he also took the time to explain why it works and how it improves results. If you’re looking for someone skilled, reliable, and committed to delivering real results, I highly recommend him!
David Friend
CEO: Profitable Sites
Kayium set up accurate tracking that helped us scale ads fast and boost conversions by over 25%. He gave us clear insight into which ads drive revenue.
Lalita Sundari
7,924 followers
I've worked with Kayium; his strategic mindset and expertise in GTM, GA4, Pixel & Server Side Tracking, are invaluable! I highly recommend Kayium!
Lalita Sundari
7,924 followers
I've worked with Kayium; his strategic mindset and expertise in GTM, GA4, Pixel & Server Side Tracking, are invaluable! I highly recommend Kayium!
Still not sure?
Book a free discovery call.
Still not sure?
Book a free discovery call.
Learn more about how I work and how I can help you and your business take the next step.
https://wa.me/+8801883244180?text=Hi%20Abdul%2C%20can%20you%20help%20me%20with%20the%20tracking%3F